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"Powerful Auto-responders – Does Yours

Measure?"

Auto-responders are one of the most important marketing tools that you can
have if you are doing business online.

In fact, the only thing more important that the auto-responder is your
opt-in list! But all auto-responders start out without a list – the list
doesn’t exist until your auto-responder mailing list starts filling up with
names and email addresses!

Auto-responders are very necessary when it comes
to marketing or taking care of customers. But the
power of an auto-responder, or the lack of power,
can mean the difference between success and
failure.

Also, not having the ability to track responses can
cost you business. If you can’t track response rates,
you won’t have any way of knowing whether your
messages are doing you any good. A good
auto-responder will provide the ability to track
responses. If yours doesn’t, you might want to shop

for a new auto-responder.

The ability to add and remove names to your
auto-responder manually is vital. Often, people will
contact you without going through your
auto-responder. These people need to be put on the
auto-responders mailing list. If you are moving your
list from one service to another, you need the ability
to import names and addresses to your list. Again,
if your auto-responder service isn’t powerful enough
to allow this, look for a different auto-responder !

No matter what kind of business you are in, there is
a way that auto-responders can be used. The use of
an auto-responder will save quite a bit of time, and it
can also serve to make the people in your
organization much for effective.

To Your Success,
JIMMIE ELLIS
GLOBAL eSHOPPERS